Coming next, you will see the video for a campaign called "mean stinks" by Leo Burnett Worldwide (The company that work on this campaign for P&G)
Watch it carefully and get some ideas of what the campaign is about :D
In this case, the campaign work so well in changing life and branding of P&G of course. P&G has been accusing for all the inhumane animal testing in the last decade. This time the campaign brings some positive pulses to the brand!
Besides, girls start to confess their wrong doings on the website and find the people they have bullied in the past and apologize to them on Facebook.
Bullying problems has been serious in the states for many years, a lot of kids suffer from the bully and many cause them to commit suicide. To be honest, even I have never bully anyone but I didn't stop them from happening in the past. Later, I realize, not stopping is actually helping the bullies to continue. This campaign is going to help to stop the bully, stop the gossips. Sufferer can feel better when the bullyer apologize to them! Bullyers can feel less guilty by letting go their feelings and apologize to the sufferers.
You can look at this video! It is a collage of some of the students posting on mean stinks website! And it really tear me up! Even bullying problems may not be that serious in Hong Kong here! I hope everyone can make a difference and not being mean to others! :D
The good thing for P&G is they didn't stop the campaign after the success of boosting sales. They said "We won't stop until we finished what we started" They continued the campaign to help the community!
Here's a video from last week! The new ambassador for mean stinks - teen pop singer Demi Lovato
I really love the idea of collaboration projects!! Sometimes it can be really meaningful and help make a difference. I like it when it is entertaining, maybe a funny video or so but most importantly we can work together to help make a change in a world that we share! :D Be Nice!
Lastly, I would like you all to listen to a song by Rise Against. It is called make it stop and it's about ending bullying!
Have a refreshing day and new blog posts are coming soon!
Jennie <3
1 comments:
I also stay close with Leo Burnett somehow cause one of my lecturer actually working there. I love your comments about this P&G campaign and i agree with you that collaboration can be meaningful but not only fun and jokes or whatever just leisure. They did a great job!
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