This is the last post but there will be some new posts after this. Believe it or not, this is not the end but another beginning of a blog with some exciting content!! I was thinking to end this blog before but now I am quite sure I will continue. This blogging experience became an interesting way of sharing thoughts and life. So stay tuned, I will still see you guys! :)
Remember I talked about the Macao trip? I went there for a vacation :D
There are some photos taken during the journey :D
So the main point wasn't about showing the photos. But actually when I was in Macao, I was surrounded by a lot of casinos. Which is also related to Social Media! I was shocked about how they promote their casinos by using social media.
We are going to take a look at some the casinos social media pages.
First take a look at the pages of Sands Cotai central and Venetian Macao
What is the first thing you found out?
YES the number of likes of Venetian Macao is ten times more than that of Sands Cotai Central. That reminds me of the French beauty brand L'Oreal, many mistaken that the brand is part of a bigger beauty group but the truth is L'Oreal is the big beauty group that includes renowned beauty brands like Shu Uemura, Biotherm and Giorgio Armani.
Let me also provide some background information about the casinos. Las Vegas Sands group is from the United States and started its business in Las Vegas while the group first put The Venetian in Macao. Las Vegas Sands was trying its luck in Macao, later Sands casino is built too. About a year ago, Sands Cotai Central was opened in Macao. The social media page of Sands Macao is not as developed as the Venetian one.
You can also compare with the pages for the casinos in Las Vegas:
Surprisingly, even the facebook page for Las Vegas Sands has way less likes than The Venetian.
I was thinking why would a group promote its brands more than its group alone?
If anyone have any thoughts, please let me know by posting your response at the comments area? :D
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