Farewell? NOT!

I really hope this is not going to be the final entry for this blog. Before starting to write this blog, I already forgot the good old days writing blogs when I was still in Junior High school. Life is getting busier as we grow up, blogs become something like "luxury".  I was writing blogs for leisure purpose, also to express my feelings as...

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The Finale - Social Media and Casinos

This is the last post but there will be some new posts after this. Believe it or not, this is not the end but another beginning of a blog with some exciting content!! I was thinking...

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Chapter 4.2: Online Collaboration Projects - mean stinks

Coming next, you will see the video for a campaign called "mean stinks" by Leo Burnett Worldwide (The company that work on this campaign for P&G) Watch it carefully and get some ideas of what the campaign is about :D In this case, the campaign work so well in changing life and branding of P&G of course. P&G has been accusing for all...

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Chapter 4.1: Online Collaboration Projects

Dear all, Sorry It has been awhile after the last post! I wanted to share something else after this post! Something during the long break! ;) So stay tuned for it!  For...

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Day of mourning

Today, 04.10.2012 is the day of mourning for Hong Kong Let us pray for the injured and may the dead rest in peace. ...

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Chapter 3.2: "Video goes viral" Cadbury's Gorilla & Analysis

Welcome back, Still talking about viral videos! Before we start, let's look at the photos below and refresh our memory of the videos!! Yes! It's the viral marketing...

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Chapter 3.1: "Video goes viral" - Burger King Marketing Campaigns

(Disclaimer) Many people asked if the chapters are separated topics. To make it clear, for example, chapter 2.1 and 2.2 are of the same topic. Frankly speaking, for online communication, long posts do not work well. That is why I deliberately cut them into several posts. So feel free to read all the posts of one topic or just choose...

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