(Disclaimer) Many people asked if the chapters are separated topics. To make it clear, for example, chapter 2.1 and 2.2 are of the same topic. Frankly speaking, for online communication, long posts do not work well. That is why I deliberately cut them into several posts. So feel free to read all the posts of one topic or just choose the one you are interested in.
This week, we are going to talk about some videos that go viral in human history. During the class, I have shown a video about the Whooper Freakout but I do not have much time to explain the whole campaign in front of the class.
This is actually a marketing campaign of Burger King during 2007 - 2009. It may seems a bit outdated to talk about it in 2012 but it's not. The marketing campaign was very successful in terms of brand building, numerous promotions and the boost in sales.
According to Advertising Age, The campaign website, WhopperFreakout.com, got 250,000 unique visitors in December 2007. Consumer-generated YouTube imitations were numerous. More important, the work also drove double-digit sales for the Whopper sandwich.
Generated numerous media attention, Burger King was trying to prove people do not realize how much they like something unless it is taken away from them.
It worked so well, the sales of Whooper raised but even so the campaign was not over.
In 2009, after the Whooper Freakout Campaign is ended. The new campaign called the Whopper Sacrifice - Would you delete ten friends for a Whooper?
This seems very controversial but new, Facebook is part of the campaign as well this time. People are all trying to delete their friends before others delete them. Ten friends for a burger, it was equally successful! Check the case study of the video below!
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